{"title":"Brows and Lashes","description":"\u003cp\u003eFor hair you want, at a site with a short growth phase.\u003c\/p\u003e\n\u003cp\u003eNothing is malfunctioning here either. Brow and lash follicles simply spend less time growing than the hair on your legs, and they shed sooner, so they stay short however long you leave them. That is the cycle those sites run on.\u003c\/p\u003e\n\u003cp\u003eOne product: the \u003cstrong\u003eBrow \u0026amp; Lash Serum\u003c\/strong\u003e. A light water-continuous serum, 6 ml, eleven ingredients, formulated around Growth Oléoactif, a COSMOS-certified botanical active from roselle flower and safflower floret. No fragrance, no colour, no essential oils, and no prostaglandin analogues, which given this category's history is probably the first thing you wanted to know.\u003c\/p\u003e\n\u003cp\u003eWhy a serum and not an oil? The active is an oil-phase lipid, so on chemistry alone the answer would be an oil. But a neat oil cannot sit on a lash line: it migrates, it wicks into the eye, and it will not stay where you put it. A light water phase carries an oil-soluble active to a site that cannot take a neat one.\u003c\/p\u003e\n\u003cp\u003eGive it months rather than weeks. Brow and lash cycles are long, and nothing about this is a two-week product.\u003c\/p\u003e\n\u003cp\u003eNothing here has been tested on people. No consumer assessment, no instrumental measure, nothing at all on brows or lashes. So we cannot tell you this will lengthen, thicken or add to your lashes, and we are not going to. It conditions the brow and lash line. It will not change your natural lash length or your eye colour, and you will not get a number for length, density or count out of us.\u003c\/p\u003e","products":[{"product_id":"brow-lash-serum","title":"Brow \u0026 Lash Serum","description":"\u003cp\u003e\u003cstrong\u003eA light 6 ml serum for the brow line and the lash line.\u003c\/strong\u003e Eleven ingredients. No fragrance, no colour, no essential oils, \u003cstrong\u003eand no prostaglandin analogue\u003c\/strong\u003e — which, given this category's history, is probably the first thing you wanted to know.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is it?\u003c\/strong\u003e A light, water-continuous serum formulated by a cosmetic chemist in New Zealand, made to condition the brow and lash line.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy is it a serum and not an oil?\u003c\/strong\u003e Because two things pull against each other and the format is what resolves them. The active is an oil-phase lipid — on chemistry alone the answer would be an oil. But a neat oil can't go on a lash line: it migrates, wicks into the eye, blurs vision, and won't stay where you put it. So the water phase carries the oil-soluble active to a site that can't take a neat oil, in something light enough to sit exactly where it's applied. An oil active, an eye-area site, therefore an emulsion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy 6 ml, when the oil is 50?\u003c\/strong\u003e Because a lash line takes a fraction of what a bikini line takes. Six millilitres is three to four months of twice-daily use. The 50 ml oil is six to eight weeks. Cost per month is the comparison that means anything here.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's the active?\u003c\/strong\u003e Growth Oléoactif, a COSMOS-certified botanical active from roselle flower and safflower floret, extracted into sunflower seed oil — the same extraction platform as the active in our ingrown hair oil.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAnd what's actually known about it?\u003c\/strong\u003e This is the part worth reading slowly.\u003c\/p\u003e\n\u003cp\u003eThe safflower floret half has a published paper behind it. It makes dermal papilla cells and keratinocytes multiply faster, raises VEGF and keratinocyte growth factor, and suppresses TGF-beta — a signal that pushes follicles out of their growing phase. \u003cstrong\u003eThat work was done in cell culture and in cultured mouse follicles. No people, and nothing on brows or lashes.\u003c\/strong\u003e There's a second study where the extract promoted hair growth in mice, using a delivery system that isn't ours. It's a real reason to put the ingredient in a formula. It isn't a reason for us to tell you what the formula will do to your lashes.\u003c\/p\u003e\n\u003cp\u003eThe roselle half we know less about. We hold no published hair-specific evidence for it at all, and we've asked the supplier what it contributes and on what basis. Until that arrives, we're not going to imply it's doing documented work.\u003c\/p\u003e\n\u003cp\u003eThe supplier markets this active with stronger language than any of the above. We're not inheriting it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long?\u003c\/strong\u003e Longer than you'll want. Brow and lash follicles have short growing phases and long overall cycles, so nothing about this is a two-week product. Judge it over months, not weeks.\u003c\/p\u003e\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\n\u003cp\u003eApply sparingly along the brow line and along the lash line, once or twice a day. A very small amount is enough. Six millilitres is meant to last three to four months, so if you are getting through it faster than that you are using too much. Keep it on the lash line itself and out of the eye.\u003c\/p\u003e\n\u003ch2\u003eWhen not to use it\u003c\/h2\u003e\n\u003cp\u003eNot on broken or irritated skin around the eye. If you wear contact lenses or lash extensions, patch test first and see how you go before making it a daily habit. Stop if anything stings, waters or feels gritty, and if irritation carries on, see a doctor.\u003c\/p\u003e\n\u003ch2\u003eWhat this serum has not been shown to do\u003c\/h2\u003e\n\u003cp\u003eNothing here has been tested on people. No consumer assessment, no instrumental measure, no photography under a fixed protocol.\u003c\/p\u003e\n\u003cp\u003eSo: \u003cstrong\u003ewe cannot tell you this will grow your lashes, lengthen them, thicken them or increase their number, and we're not going to.\u003c\/strong\u003e No numbers for length, density or count. No \"clinically proven.\" The honest level is what the formula contains and how the brow and lash line looks and feels with continued use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIt will not change your natural lash length or your eye colour.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhat would change this paragraph is a lash-specific consumer assessment on the finished serum, described honestly by method and number of participants. Until that exists, this is what we've got, and it's what you're buying.\u003c\/p\u003e\n\u003ch2\u003eFull INCI\u003c\/h2\u003e\n\u003cp\u003eAqua, Glycerin, Betaine, Carthamus Tinctorius Flower Extract, Helianthus Annuus Seed Oil, Hibiscus Sabdariffa Flower Extract, Polyglyceryl-3 Diisostearate, Lecithin, Sodium Acrylates Copolymer, Ethylhexylglycerin, Phenoxyethanol.\u003c\/p\u003e","brand":"ungro","offers":[{"title":"Default Title","offer_id":53890287534445,"sku":"UNG-BLS-06","price":49.0,"currency_code":"NZD","in_stock":true}]}],"url":"https:\/\/ungro.co\/collections\/brows-and-lashes.oembed","provider":"Ungro","version":"1.0","type":"link"}